Two names that have been closely linked to Ulm for generations are now moving forward together: Magirus GmbH is becoming the new Main Sponsor of SSV Ulm 1846 Fussball. The long-term partnership, running until 2029, includes not only the first team but also the youth academy and youth teams from U13 to U19. In addition, the youth academy will in future operate under the name “Magirus Nachwuchsleistungszentrum”. The partnership brings together two institutions from Ulm, Germany, that have shaped their home region and are recognised far beyond its borders.
More than shirt sponsorship: Supporting youth and the region
“This partnership means far more to us than sponsorship. It is a clear commitment to Ulm, to the people of our region and to a club that has been an important part of this city’s identity for generations,” says Fatmir Veselaj, CEO of Magirus GmbH. “Team spirit is not only demonstrated in successful times. It is especially evident when challenges are faced together and when people keep looking ahead. That is exactly why we are excited to walk this path alongside SSV Ulm 1846 Fussball and create new opportunities together.”
In addition to becoming Main Sponsor of the first team, Magirus will also support the SSV Ulm 1846 Fussball Youth Academy. Through this commitment, the company is consciously investing in the development of young talent and in the future of the region. “Great traditions also come with great responsibility. We want not only to support professional football, but also to create opportunities for young people and invest in the next generation,” Veselaj adds.
A strong signal for the future
SSV Ulm 1846 Fussball also sees the partnership as an important signal for the future. Dominik Schwärzel, Chairman of the Board of SSV Ulm 1846 Fussball, explains: “With Magirus, we are gaining a partner that stands for Ulm like hardly any other company. Both organisations share a long tradition, deep roots in the region and the conviction that sustainable development requires time, trust and togetherness. Magirus’ commitment until 2029, combined with its support of our youth academy, underlines the long-term nature of this partnership and reflects our shared understanding of responsibility and development.”
Almost five decades after sponsoring FC Bayern Munich, the Magirus name is returning to football. Back then, the company already believed in the unifying power of sport and the visibility of a strong brand. Today, short-term success is once again not the main priority. Instead, the focus is on long-term commitment, trust and the belief that sustainable development takes time.
From Ulm. For Ulm: Shared roots. Shared future.
The connection between Magirus and sport in Ulm goes back to the very beginning. Conrad Dietrich Magirus, son of a merchant from Ulm, firefighter and founder of the company, also served as head of gymnastics of Turngemeinde Ulm 1846. In 1847, the first Ulm ladder brigade emerged from the gymnastics community, marking the beginning of the volunteer fire brigade in Ulm. The roots of both partners therefore reach back to the same era. What has connected them ever since is more than history. It is the belief that great achievements are built where people stand together, take responsibility and carry team spirit across generations.
SSV Ulm 1846 Fussball and Magirus will provide their first visible sign of this partnership on 19 July 2026. A church service at 12:00 noon at Ulm Minster, followed by the squad presentation, will mark the beginning of a new chapter for two Ulm traditions – together with fans, partners and everyone who feels connected to the club and the region.
