At this year’s World Economic Forum, Magirus was represented in Davos, Switzerland, by CEO Fatmir Veselaj, joining discussions with political, business and research leaders on current developments in civil protection. In an increasingly complex and dynamic world, where emergency scenarios are becoming more diverse and global, robust structures, reliable technologies and strong partnerships are gaining further importance.
As a medium‑sized company with around 1,500 employees, Magirus contributed to an international dialogue typically dominated by global corporations and governmental actors – a sign of the growing relevance of public safety and resilience. During the stay in Davos, an in‑depth interview with CBS News was recorded and has since been published as a video, audio feature and written article.
Key Developments and Magirus’ Future Strategy
In conversation with CBS presenter Olivia Kinghorst, Fatmir Veselaj outlined the current challenges faced by emergency services and public safety organisations: increasing operational complexity, climate‑related extreme events, urbanisation, skills shortages and rising expectations regarding efficiency, safety and public protection.
Magirus is responding to these developments with a comprehensive transformation. The company is investing in robust, digitally connected and future‑ready solutions, strengthening its technological foundation and continuously advancing its portfolio. The strategic goal is to position itself increasingly as a systems provider for critical infrastructure – offering an integrated range of products and solutions, high manufacturing depth and a clear market focus.
An important step in this direction is the acquisition of the Austrian specialist vehicle manufacturer Achleitner, which expands Magirus’ capabilities in protected and security‑relevant vehicle solutions. In parallel, the company is accelerating its internationalisation efforts, expanding its presence in global markets and deepening international partnerships.
Magirus in Davos: Visibility for Global Future Topics
The exchange in Davos provided Magirus with the opportunity to bring the perspective of civil protection into a global context. The publication of the CBS interview further increases international visibility for key topics such as resilience, technological advancement and public safety.
Find out more
- Link to CBS News article and interview Magirus and the Transformation of Modern Emergency Response - Brand Studio
- Link to CBS News interview on YouTube
- Link to CBS News interview as audio version on Spotify
